There's something about this ad that made me laugh. At first I thought it was the pretentiousness of the sponsor's name, How Life Works. And I must admit to being rather impressed by the line-up of information offers: eating whatever you want and staying thin; vacationing in tropical climates while women in bikinis wiggle their butts at you; and remembering more and maintaining your brain. Gee, it sort of feels like they have most of society's dreams, fears and aspirations covered in one ad. Nevertheless, I resisted the urge to click.
And then it hit me--the name isn't pretentious at all. This is something advertisers have known all along--how life really works.
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